Food delivery startup Wonder has acquired media company Taste made for approximately $90 million, as reported by The Wall Street Journal. Taste made, founded in 2012, is a digital media company that creates high-quality food, travel, and home-related video content. It also operates multiple free, ad-supported streaming television (FAST) channels, which have gained a strong following. This acquisition marks a strategic move by Wonder to integrate media into its food business, allowing the company to influence consumer choices and improve brand engagement.
Why Wonder Acquired Tastemade
By acquiring Taste made, Wonder gains access to a full-fledged content studio, a professional production company, and an established advertising business. This will enable Wonder to create original content that promotes its meal offerings in an engaging way. Wonder plans to leverage Taste made’s expertise to market its food brands more effectively and attract a wider audience. According to TechCrunch, this deal represents a significant step toward merging digital media with food delivery, making Wonder’s services more interactive and appealing.
The Vision: An AI-Powered Food Delivery Super App
Wonder’s long-term goal is to build an AI-driven “super app” that not only suggests meals based on user preferences but also automatically places orders from Wonder kitchens. CEO Marc Lore, who previously led Walmart’s e-commerce division, envisions an ecosystem where users can watch a chef prepare a dish on a Taste made streaming channel and instantly order it through the Wonder app. making it more seamless and intuitive, as highlighted by CNBC.This AI-driven approach aims to personalize the food ordering experience,
Wonder’s Growing Footprint in the Food-Tech Industry
The acquisition of Taste made is just one of several major moves by Wonder in recent years. The company has also acquired Blue Apron and took control of Grubhub, further expanding its influence in the food delivery industry. With a total of $1.6 billion in funding, Wonder is positioning itself as a leader in AI-powered meal solutions, media-driven food marketing, and innovative dining experiences. This latest acquisition strengthens its ability to engage consumers through digital content while streamlining the food delivery process.
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