Google has launched the AI Futures Fund, a new initiative designed to support startups working with AI tools developed by Google DeepMind. This fund aims to assist companies at various stages, from seed to late-stage, by offering them access to DeepMind’s AI models, collaboration opportunities with experts from DeepMind and Google Labs, and Google Cloud credits. Some startups may also receive direct investment from Google.
Unlike traditional funds, the AI Futures Fund operates on a rolling basis, meaning there are no fixed application deadlines. The fund will consider companies that align with its goals as opportunities arise, with investment amounts varying based on the startup’s stage and needs.
Some startups already benefiting from the program include Viggle, a meme-making platform, and Toonsutra, a webtoon app. Startups can apply for support starting from May 12, 2025.
This initiative follows other recent Google commitments to AI. In November, Google.org pledged $20 million to support AI researchers and scientists. Additionally, in September, Sundar Pichai, Google’s CEO, announced a $120 million Global AI Opportunity Fund to promote AI education and training worldwide. Google has also launched a $20 million generative AI accelerator program aimed at nonprofits working on AI technology.
Moreover, Google’s Google for Startups Founders Fund is expanding its reach into AI-focused startups in the U.S. this year, offering further opportunities for AI innovation.
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