Apple has announced a delay in the release of its highly anticipated “more personalized Siri” experience, initially promised as part of its Apple Intelligence initiative. In a statement published by Apple blog Daring Fireball on Friday, the company admitted that delivering these advanced Siri features is taking longer than expected. Apple now anticipates rolling them out within the “coming year.”
The upgraded Siri was unveiled at Apple’s Worldwide Developers Conference last year, where CEO Tim Cook emphasized that it would revolutionize the digital assistant by integrating personal context, such as relationships, communications, and routines. Cook described this enhancement as not just artificial intelligence, but “personal intelligence,” positioning it as the “next big step for Apple.”
Additionally, the Siri update aimed to improve functionality by enabling the assistant to perform tasks across multiple apps, making it more proactive and useful.
This delay comes as Apple faces increasing criticism for lagging behind competitors in the AI space. Modern AI assistants, such as ChatGPT, have significantly outperformed Siri, making Apple’s assistant appear outdated. Recent reports indicate that Siri has struggled with basic fact-checking, prompting some industry experts, including technology investor M.G. Siegler, to question whether Apple should replace Siri entirely rather than merely upgrading it.
With the pressure mounting, Apple’s delayed rollout raises concerns about its ability to keep pace with the rapid advancements in AI. As competitors continue to push the boundaries of AI-driven digital assistants, Apple’s response will be closely watched in the coming months.
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