A fresh update from the Pew Research Center shows a noticeable trend: many prominent left-leaning influencers are joining Bluesky, the newer social platform that’s been gaining attention. But despite the move, most of them are still sticking with X (formerly Twitter).
Pew looked at 500 major influencers — each with over 100,000 followers and a focus on news and current events. As of February and March 2025, about 43% of them had created a Bluesky account. Interestingly, more than half of those accounts were made after the 2024 U.S. election.
The shift is especially strong on the political left. According to the data:
- 69% of liberal or Democratic-leaning influencers (those who publicly supported Kamala Harris or Joe Biden) had joined Bluesky.
- Only 15% of conservative influencers had done the same.
That said, this doesn’t mean they’ve abandoned X. In fact, 82% of the influencers Pew tracked still have active accounts on X, just a slight drop from 85% last summer. Among those who’ve joined Bluesky, a large majority — 87% — are still posting on X, and usually more often.
But Bluesky is gaining momentum. The percentage of influencers who were actively posting on Bluesky rose from 54% in early January to 66% by the end of March.
So, while Bluesky is starting to attract more attention — especially from the left — X remains the main stage for most of these voices, at least for now.
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